Layne McDonald (Founder of LWM Studios) teams up with Walden Media and Fox to market “City of Ember”, a feature film due out on October 10, 2008. The film is an adaptation of a Children’s book classic and brings children and parents together in a very powerful film about believing in a better future. Bill Murray (“Ghost Busters”, “What About Bob?”), Tom Hands (“Castaway”, “Polar Express”, “Forest Gump”) and more bring this amazing story to life.
“This is a wonderful opportunity for us,” mentions the 29 year old filmmaker (marketing director) as a smaller studio, to help the “Big Guys” (Walden/Fox) with a wonderful family film. We are happy to use our creative tools to push the advertising to more people that might not know about the film. There aren’t that many days left, so we are working hard and using everything we have to make sure the online marketing works decently.”
LWM Studios is working on editing interviews, footage, and graphics, then producing online marketing media that will help bring the film’s actors, sets, and other footage to the viewers through an online, interactive, flash player. The media will be “Viral” enabled in order to let viewers share it with friends and to reach the most people as possible.
“The film is an original book series. It is a story that has not been told in the film format and should bring a new creative world to children and parents alike. Personally, I think it will sell itself, but getting the word out won’t hurt.”
This week, leading up to the October 10th release, LWM Studios will be releasing new media every day, monitoring the online viewing and reporting all statistics to Walden Media.
Be watching LWM Studios social networks, the main website, and these blogs for new media to be posted daily. Spread the word about the movie, read the book, and go see the adaptation at the theaters next weekend. For more information, please to go www.cityofember.com. To find out more about marketing your film, go to www.lwmstudios.com or email Layne McDonald at laynewmcdonald@mac.com.
Written by: Mark Hugess, Student
“This is a wonderful opportunity for us,” mentions the 29 year old filmmaker (marketing director) as a smaller studio, to help the “Big Guys” (Walden/Fox) with a wonderful family film. We are happy to use our creative tools to push the advertising to more people that might not know about the film. There aren’t that many days left, so we are working hard and using everything we have to make sure the online marketing works decently.”
LWM Studios is working on editing interviews, footage, and graphics, then producing online marketing media that will help bring the film’s actors, sets, and other footage to the viewers through an online, interactive, flash player. The media will be “Viral” enabled in order to let viewers share it with friends and to reach the most people as possible.
“The film is an original book series. It is a story that has not been told in the film format and should bring a new creative world to children and parents alike. Personally, I think it will sell itself, but getting the word out won’t hurt.”
This week, leading up to the October 10th release, LWM Studios will be releasing new media every day, monitoring the online viewing and reporting all statistics to Walden Media.
Be watching LWM Studios social networks, the main website, and these blogs for new media to be posted daily. Spread the word about the movie, read the book, and go see the adaptation at the theaters next weekend. For more information, please to go www.cityofember.com. To find out more about marketing your film, go to www.lwmstudios.com or email Layne McDonald at laynewmcdonald@mac.com.
Written by: Mark Hugess, Student
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