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Your Customers Are People Too: Adding a Personal Touch to Your Online Business

 In today's digital age, the personal touch in business can easily get lost amid emails, support tickets, and automated messages. It's crucial to remember that behind every transaction, there's a real person. Here’s how you can add a personal feel to your online business and connect with your customers on a human level.

Humanizing Your Business

  1. Add an About Page: Start by creating an About Page on your website. Include a photograph of yourself and perhaps one with your family or pet. Share a bit about your personal and professional background. This simple addition helps customers connect with you on a personal level.

  2. Engage Through Receipts: Include a link to your Facebook or Google+ page in your customers' receipts. Encourage them to connect with you and share their feedback about your products.

Building Customer Relationships

Getting your face and name in front of your customers is essential for fostering loyalty and encouraging referrals. Here are some ways to do it:

  1. Send Thank You Notes: Consider sending physical thank you notes by mail. This small gesture can make a significant impact.

  2. Acknowledge Special Occasions: Remember your customers' birthdays and anniversaries with a personalized message or small gift.

  3. Make Personal Calls: If you run a local business, call your customers just to say thanks. Personal phone calls can leave a lasting impression.

Leveraging Newsletters

Setting up a newsletter is an excellent way to keep in touch with your customers. Use it to inform them about new products and sales, but also make it interactive and personal:

  1. Feature Customer Photos: Encourage customers to send in photos of how they use your product or service. People love to share their experiences, and this can provide valuable content for your newsletter.

  2. Customer of the Week: Highlight a different customer each week or month. This not only makes your customers feel special but also provides engaging content for your newsletter.

Practical Example: Enhancing Customer Interaction

Suppose you run an online store selling handmade crafts. Here’s how you might apply these strategies:

  1. About Page: Share your story about how you started making crafts and include photos of you in your workshop.

  2. Engage Through Receipts: Add a personalized thank you note with a link to your social media pages in every receipt. Invite customers to share photos of their purchases on your Facebook page.

  3. Newsletter Engagement: Start a monthly newsletter featuring a 'Customer of the Month' who shares their unique use of your crafts. Offer a small discount for featured customers as a thank you.

The Benefits of Personalization

By treating your customers as real people and adding a personal touch to your business interactions, you can:

  • Increase Customer Loyalty: Customers who feel valued are more likely to return.
  • Encourage Word-of-Mouth Referrals: Happy customers will naturally refer your business to their friends.
  • Enhance Customer Satisfaction: Personal interactions can significantly improve the overall customer experience.

Conclusion

Remember, your customers are people too. They want to know who you are and feel appreciated. By adding a personal touch to your online business, you can build stronger relationships, increase customer loyalty, and grow your business. Start today by implementing these simple strategies and watch your customer connections flourish.

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