Dr Layne McDonald on Blogger

While the internet offers a fantastic way to communicate with your audience, it can also serve as a barrier if you hide behind your website. Adding a personal touch to your business by putting a face to your name can significantly enhance your connection with potential customers and clients. The Importance of Showing Your Face When potential customers see your face, you immediately become more relatable and trustworthy. Hiding behind an icon can damage feelings of trust and loyalty. Being perceived as a 'real person' can make or break your business. Simple Ways to Personalize Your Business Create an 'About' Page : This is an effective way to share your story. Describe your background, how you got into your current business, and your interests and passions. Send Personal Emails : While you don't need to overshare, incorporating personal stories in your emails can be an effective way to connect with your audience. Utilize Social Media : Regularly post updates about yo